Target Audience

U rating 

The U symbol stands for Universal. A U film should be suitable for audiences aged four years and over. However, it is impossible to predict what might upset a particular child, especially at this lower end of the category range. They rate films and videos aimed at very young viewers, such as Chuggington or Tinga Tinga Tales, U. However, they give them special BBFCinsight stating they are ‘particularly suitable for pre-school children’. Films or videos with this BBFCinsight should raise no significant issues in terms of discrimination, drugs,, imitable behaviour, language, nudity, sex, threat or violence. Violence will generally be very mild. A U film may include brief fight scenes or moments where characters are placed in danger. However, moments of emotional stress or threat will be quickly resolved and the outcome will be reassuring. There may be brief scary scenes and moments where the characters are placed in danger. As with violence, however, these scenes will be balanced by reassuring elements, such as comic interludes or music. ‘Baddie’ characters may carry or use weapons, but there will be no emphasis on these. Child or ‘hero’ characters are unlikely to use any kind of weapon outside, for example, historical settings. This would denifantely not be appropriete for our film.