Production titles

This is just video to show where we are in the process of creating our production titles.

Production Targets

Your group has been on such a fantastic journey this year and your efforts are bearing fruit.  Make sure you are video blogging production choices and stages to evidence your progress - plus this will help you in the run up to the exam in order to be able to reflect on your technical choices.

Updated film treatment

Our opening shot begins with the father playing the piano, where we pan around the room to see the family. We then have them having a conversation around the table, which creates the atmosphere of a neutral and happy middle class family. However, as we see the mother and father angry at each other, it indicates that their life isn't as perfect as they are portrayed to be.  As the little girl interrupts her mother and gets pushed away we see her run away from all her problems.

This is then represented as we juxtapose to her as a young adult, who is shown to have nobody in her life. The audience are then going to be able to get a feel of this when she is shown to go and use a phone box but has nobody to ring. We know this as she picks up the phone and puts it down again suggesting that she has not even dialed a number yet but gives up anyway.  This allows her to be represented as the stereotypical vulnerable and lonely young adult that she is.

When she finds a scratch card on the floor slightly hidden, she moves into a warming home, cheap off the market. However, she does not realize that the house she gotten so cheap is haunted, in the way of an unknown killer targeting a certain group of people of the same gender.

The tension starts to increase as the audience a shown are shown missing posters of young adult girls who lived in that house and the audience are aware that  'Elle' our character has moved into a haunted house targeted by a killer.

Sitting by the front door having a cigarette, her lighter flickers out, running into the kitchen to get a new one which is when a black figure walks through the door and up the stairs. Unaware of his presence, Elle begins to go upstairs. As she is about to get into the shower she hears little girls laughing. She looks out the window to find no one is there. Tension is still building up as audience are unaware of what is going to happen next.

After the shower she goes into her wardrobe wearing a robe and picks out clothing, the killer stands behind her and as she feels someones presence she turns around in shock, dropping her clothing. However, nobody is there and her and the audience feel a sigh of relief. She turns back in her wardrobe feeling stupid and paranoid. However, when she feels something brush against her leg she slowly looks down in worry and sees an arm sticking out of the wardrobe. As she screams the killer tries to grab her from behind however she pushes him off her and runs down the road. This is then incorporated with the flashback of her as a little girl running down the road fearfully. Cutting into black to the title 'Elle'. This would leave a cliff hanger to the audience wondering whether she got away and reported the killer who has been around for centuries or whether she got killed.

this leaves an enigma for the audience and makes them question whats going to happen. also there is a cliffhanger which is a key aspect for trailers as it advertises the rest of the film. I was my idea to make the film a cliffhanger because from previous trailers such as taken three i was left wanting to watch the rest of the film. 

Actor description

Charlotte Weston 

The reason we have chosen Charlotte Weston to play our main role as the vulnerable young adult in our trailer is due to her experience in the drama industry as she has attended theatre school since she was seven years old; has achieved grade 6 in her music and drama exams. Playing lead role in Annie, Hairspray and Cats this infers that she has the confidence to be put up in front of a camera and perform a fantastic performance. This then implies that her acting will be much more advanced, overall making our trailer look more professional.

Jack Jennings:

We have chosen Jack to play our antagonist in our trailer. He attended Brit School and came out to achieve a job in lighting. He works in the drama industry, but does lighting, setting and sound for performances. Due to him being reasonably tall as he is 22 we decided that this will make our trailer look more professional as we do have an adult for our antagonist compared to a  boy our age.

Genre conventions in chosen film trailer

The genre that we chose to base our film trailer on is thriller/horror. This is because we were intrigued of the way we could play around with different ideas that fit into these two genres. One of the main characteristics that are featured in a thriller based film is the antagonist having a hidden identity. This catches the audiences attention in which typically would make them want to go and watch the film when it is released. Typically, the antagonist goes out for revenge from a past event that has taken place that maybe the audience do not know of. However, we are not going to give away too much of what the antagonist is up to or why he is presented in the way that he is within the film trailer. The conventions of an antagonist in a horror film would be male and would have a dark shadow being filmed which is done to inform the audience of awareness and danger. We are going to be using this when creating our film trailer as we are going to have a male character dressed in black clothing and we are going to use some shots of his outline or his shadow to create suspicion for the target audience. 

The typical age certificate for a horror film would be 15-18 as it typically contains strong language and acts of violence that is not suitable for younger children. We have decided to make our film trailer a 15 as slight violent acts may be suggested in the film trailer and strong language may be used. This will make the audience recognise the genre of the film and what type of audience it is particularly aimed at.

The setting for a typical horror would be somewhere dark such as a abandoned house where there suggests isolation from people around. This could be somewhere in the middle of nowhere or somewhere that has a dark past or background behind it. The location for a thriller film is somewhere that the audience are aware of what the theme is. This could be somewhere that starts of calm such as a normal family home, making it as close to reality as possible, helping the audience to connect with what is happening in the trailer. Thinking of this, we have decided to have the main setting in a home where there is suggested to have dark secrets that is up for sale for a cheap price. This may also allow the audience to relate to the film trailer as they may think about how they may feel in a similar situation that could happen to them at some point in their lives.

Shots that are typically used in thriller based films are quick cut shots that are fast paced in some areas which are also quite catching in a horror based film. This will allow us to create our trailer in this way and so out target audience are able to understand what theme the film trailer fits into. The conventions of both of these two types of genres is that they use a range of different shots such as long shots and extreme close ups to create atmosphere and tension for the audience, making it more exciting for them to watch.

Make up tutorials

The victim, played by Charlotte Weston will need to have a natural but feminine look as she is at home,expecting a quiet and normal night in. Therefore, I have looked at natural make up tutorials that will allow me to achieve a look most suitable for our character. The products we are mostly like to use is foundation, powder and blusher to give her that glow. We aren't too focused on the lips or eyes as again, we just want it to look natural. For her hair we would like to incorporate the plait,this could be successful as it may remind the audience of a young girl adding to her vulnerability.

For our antagonist, I found this tutorial was the most useful however we wouldn't want to copy everything as our antagonist is a male. From this tutorial I found that the effects of shadowing would be effective in our trailer as that is what the antagonist will be displayed as.Throughout our trailer the antagonist is only shown in dark and is contained as a mystery throughout to add enigmas for the audience. This has given us the idea to use dark eye shadows such a grey and black to contour the face to add shadow and depth into it. 

Representation and stereotypes in the film

In our two minute trailer we followed the representation and stereotyping in our film by following the conventions of a horror. For example, we have incorporated the character of a vulnerable girl who moves into a house that is on sale that no one has lived in for years. This is stereotypical as the audience can put themselves in the characters shoes and know that they would not move into a house that hasn't been sold for years in an abandoned street. This adds tension to the fact that we know something bad is about to happen. However, the girl is portrayed as 'stupid', a representation of young girls in horrors as she is oblivious to the danger and her surroundings. There is also an antagonist, who is displayed as a dark figure and sneaks into her house. When she hears a noise and goes upstairs this is where it shows the girl to be stupid which is a representation for girls in horror movies to be. This then frustrates the audience and puts them on the edge of their seat.The antagonist is a man, which again is a representation as men are displayed as dangerous and threatening towards younger girls, therefore this can make the audience feel even more tense. This is because men are known to be strong and dominant compared to a weak girl that us, as the audience, feel we need to protect. 

The setting we then chose was a house; when we show the house in the trailer it is going to be shown when it is pitch black outside to create more of a creepy and frightening atmosphere, which is stereotypical for a horror. We aren't incorporating the representations such as a haunted house, demons, etc as we want this horror movie to be quite realistic so the audience can put themselves in that situation to add to the thrill and scare of the trailer. I believe this is successful as it will make it much more mysterious and frightening compared to the supernatural. The house is also intriguing as everybody is meant to feel safe and secure in their own loving home, however the way we portray the character and the home we can see that she is far from safe.

Script for part 1 of Trailer

Script for first part of our trailer:

Dad plays piano, family sits around the table, laughing and talking about there day.

(family laughs)

living room scene, all sitting on sofa. Argument occurs, parents storm out, Serefina, comes to the kitchen door. 

Serefina: Mummy? 

Mother: Not now, you're not helping!

Child runs to the door, leaves door open and runs away. 

During this scene there will be the sound of the piano which will fade out int o blackout. This will be the Que for the Narration to start with Charlotte's scene. 

Explanation of Results.

1.  Although, the questionnaire would have been much more fair if we had asked and equal amount of people from both genders, we found that overall we had asked slightly more females as we did males which was mainly down to the people that were we surrounded by when we handed out the questionnaire to be filled in
2. By looking at the questionnaire results we can see that the majority of the people that answered the questions were aged between 15 and 17 which is practical as we would have liked to give our film trailer a 15 certificate.
3. By asking the audience what they would expect to see in a Thriller film, the majority of them answered that they would enjoy the topic of death being involved and so our group are then able to create the story line to incorporate some sort of tragic accident or scenes. This would help us as we would know what the audience would want to see and so we would know that they would enjoy the film trailer.
4. I thing that the most important question that we could have asked the audience is what they think the best film title is. This is because we think that it important for the title to appeal to the particular target audience. The audience would also be one of the first things that the audience would see on the film poster and so we would have to make sure that the title is eye catching for the viewer to notice it quickly. From looking at the results we can see that the title that most of the audience liked was 'Elle' which is quite popular as many films are named after a characters name.
5. We found that most of the people who had completed the questionnaire state that they would prefer for a thriller film to be set in both a home and an urban setting. This allows us to maybe adapt our film and so we are able to incorporate both settings in the trailer to give it depth but also engage the audience more effectively.
6. From the questionnaire, we found that the most popular choice of music was the up paced and low pitch music. This would be helpful to us as we are able to pick the right sounds in order to create tension but excitement for the target audience. This would then help us decide whether to do the sounds as diegetic or non-diegetic as we would want it to be the most effective.
7. In our final question on the questionnaire we found that there was an equal balance of whether we should have an antagonist and a victim in our final product and so we could have either one or even both to make the film trailer as interesting as possible.

Percentages of Answers from Questionnaire.

What is your gender?
Female 60%
Male 40%

What is your age?
12-14 1%
15-17 58%
18 + 41%

What do you expect to see in a drama genre?
Romance 25%
Mystery 20%
Death 55%

Which film title is best for our trailer?
Elle 70%
Back again 25%
The flashback 5%

Where would you expect a drama/Thriller to be set?
A rural setting e.g. forest 30%
A urban setting e.g town 35%
In a home 35%

What type of non dietetic sound do you expect to hear?
Up paced 55%
Slow 3%
High pitched 15%
Low pitched 25%
No sound 2%

Would you expect an antagonist and victim in a drama?
Yes 50%
No 50%

Questionaire

This is the questionnaire for our film to give us a better idea of what we should include in our thriller type film. the use of the questions about Gender and Age was to help us understand the target audience e for this type of film. Also it will become easier when understanding how to angle the trailer to the audience.

We then wanted to know the audiences expectations of a thriller would be in order to see if we met these expectations. From research of these types of films, these were the three main themes that were presented.

We then asked for what the audience thought was the best name so that we had more opinions and could make it perfect. The rest of the questions were direct towards the conventions of the film to help us.  

Research and Planning Targets

You've begun evidencing your journey - so keep this interesting area of your portfolio as a strength.  Revisit some campaigns within your genre to highlight your high ability analysis as well as your enthusiasm for film.

Costume Reaserch

Here is a shot of all of our actors and the costumes that we have decided to use. The father figure in this family, is wearing a casual jumper with a shirt underneath showing his relaxed format however her had some sophisticated style. the outfit isn't specifically very smart however you can tell he takes care of his appearance. he is also wearing fairly dull trousers that shows he is conforming to the stereotype of a father.

The daughter is wearing a school uniform as we believe it will make the audience understand the innocence and vulnerability. it will also allow the audience to connect with the character  as most primary schools have similar uniforms and makes the family seem ordinary and conventional.
The mother is wearing quite a modern and contemporary outfit as she is attempting to give across a more youthful look. this makes the audience like the character.

Day 2 of filming

DAY 1/2 OF FILMING

This is a short film to show the first day of filming and some of the behind the scenes funny moments.
first of all we decided to do some establishing shots in the garden as we were aware of timing and in the winter it gets dark very quickly. before the actors came to the location, we finalized all of the shots of the family so that we were organised and we were able to get the filming done quikely. We also made sure any of the shots that didn't involve the characters were done before they arrived to save time. We were also aware of the age of our actress, Serafina and were concious of her staying up too late.  

To make sure every shot was suitable we did two takes of every shot. this allowed us to decide on the best ones when i comes to editing. we also allowed a couple of seconds before and after the shots whilst filming so that we had room to cut in tot he takes. 

Actor interview

Actor interview

This is Caroline Rowe's interview. We believed it would help us to understand the characters bit better an know them better as actors on a more personal level. From this it is evident why we have picked her as our mother figure as she is calm, relaxed and loving woman who creates an excellent protagonist. 

Character reaserch

The family image we are trying to create at the beginning is a middle class English family with a young child called Ella. The father figure in the trailer is Patrick Rowe (my father) i believe he looks like an ordinary father who is caring and loving of his family. He also is middle aged and gives of the naive character look.

The mother for our trailer is Caroline Rowe (my mother) she is also a very believable mother character for our film and gives of a very friendly and almost vulnerable vibe to the audience. She cares very much fro her children but is more worried about t he welfare of her marriage than young daughter.

shot list

There are going to be a few main shots that we are going to use in our film as we want to make the audience feel part of the film and by using some basic shots but executing them well, we will be able to create a realistic film trailer. These shots are:

Extreme lose up - A close up shot of someones face to show the emotion in the film trailer. This is going to be useful in our film when we want to show how a character is feeling. Also, if we want to make something appear more dramatic, we would use this to emphasize an object or what someone is doing. 

Long shot - I am going to be using a long or extreme shot in  my film trailer when I want to show the different settings of my film which makes any particular buildings or surroundings that are well known to stand out such as a shot of London and the famous London Eye and so the target audience would pick up on this which would make our film trailer appear to be highly budgeted. 

High angle shot - I am going to be using a high angle shot in my trailer when there is a shot of a group of people around the table. The effect of this is that they are going to be happy and it is just going to look as if they are just living in a 'normal' and stress free life.

Close up - We are going to use a close up shot to show something in detail such as a shot that we are going to use of a car with a male character driving. This is going to create tension for the target audience and they are going to question who is the driver and what is his motive. 

locational research

This is the location from the beginning of the film with the family around the house. This is a semi detached house in a suburban town in England. This is a very typical house of a middle class family and therefore would connect with the target audience we intend for our film. There will shots of the young girl running down the path way from the door which will show how shes running away from the problems in the house and she wants to get away. 

The inside of the house is very homely and gives the impression that there is nothing wrong with the family life and all is well. however when the arguments start. there will be shots the the small girls perceptive in the house showing her anger and fear. The grand piano will give the idea that they like music and enjoy listening to the father play which could be seen as ideologic.

 

 



 

Story Board

Moodboard

This mood board highlights the scenes that our essential to our  trailer. For example our theme of movie will be based around a family and this is represented by the happy family being placed in the center enjoying an evening dinner together. The characters displayed at the top shows our character will consist of a young vulnerable girl, the father and the mother. The piano shows our dietetic sound tat is going to be included in our trailer to add tension and build up. The house shows our location that it is going to be set in which links with the dark figure that walks into the house unaware, adding enigmas.

Research and Planning Targets

Analyse the following focuses:  Mise en scene, Sound, Camera, Editing, Genre Indictors, Enigmas, Narrative and Characters, Unique Selling Points, Representation, Trailer Conventions and how the  target Audience is Addressed, Comparison to Other Trailers of the same Genre.

Aim to annotate print texts with detailed analysis using key media terminology.

Film Treatment

Our opening shot is going to be an image of a family all sitting around the table laughing and just having a proper family meal. We are having this as out first shot as we want to start of the trailer as if everything is 'normal' which is typical in most film trailers. As the trailer will go on, this is when the audience will start to see the changes of the mood in the trailer.

The next shot if going to be a shot of the husband and the wife exchanging awkward glances at each other across the table which would start to build tension for the target audience. This sets the mood of discomfort and causes the audience to question what is happening. This part of the story is that the male character that is playing the husband has killed someone and the wife if feeling very uncomfortable with it all but she is keeping it a secret and held together for her daughters sake.

The camera is then going to cut to some fast paced shots of the husband playing the piano and then to a close up of his hands on the keys. The idea of the piano would add an eerie atmosphere for the audience and would help to build tension, making it appear more realistic. We are going to use diegetic sound at this point when the husband is playing the piano and so the audience feel what the characters are feeling.

The camera cuts to an image of a broken plate on the floor that the wife has accidentally broken. The camera is going to then pan up to the wife's face to a close up shot of her face and the emotion that she is feeling. The audience are going to see her as scared and frightened. This is because the story of the film is that she is unsure and weary about what her husband will do to her when she has done something wrong as in the film, he has committed murder.

We are then going to add tension for the audience and let it build up by using the site incompetec to create our own soundtrack for our film trailer. By doing this we can experiment with different sounds and moods and test out which one would best fit our trailer.

The scene then cuts from the broken plate to husband and wife arguing which is when their little daughter appears in the doorway and as she calls, 'mummy?' The wife looks reluctant when the husband attempts to go near the daughter as she knows that he has killed someone. The daughter is unaware of what is going on around her. This is effective as the audience understand the vulnerability of the child and so they would want her to feel protected.

The camera cuts to the little girl running across the street, we are shown a close up shot of the husband in the car as he looks around worried for his daughter. There is then an extreme close up shot of the girls’ face as she screams as the father unaware of her present in front of him drives towards her which then fades to black not giving too much away. We cut to a missing poster of the little girl. This gets the enigmas starting for the audience such as what’s happened to her? Where is she?

It then juxtaposes to an establishing shot of London which is going to make the trailer look high budgeted for the target audience.

Film brainstorm

Title Research

Here I have researched the font "Lucida Sans". Due to our film being a thriller/action we wanted to make sure we followed the conventions of action titles to allow people to recognise our genre. Our title would be displayed in capital letters like a lot of action titles to allow it to be bold. As well as this in action films such as Taken 3 the letters are displayed slightly apart which makes the title stand out more. I then incorporated this title choosing a light grey colour and black background. This is successful in following codes and conventions of the genre as the silver/grey colour allows a sharp edge against the black ground and is still very traditional.

This font appealed to me due to the fact our genre is based on thriller as well as action. This is due to the thinner writing compared to the title above with thick and bold writing which has created more of an eerie and mysterious atmosphere, as well as being bold which is successful of an action. The perfect mixture of these two makes it much more effective if displayed in our trailer.

Finally, this thin writing gives off a more mysterious and sinister look compared to the other two which both contain action. This still contrasts with our trailer due to it being full of enigmas and cliff hangers therefore a more mysterious and eerie title can be effective.

Day 1 of Filming

On the 13th of October, we went on a boat in London and took advantage of the location and shot some establishing shot of London by night. We thought that these shots would be good establishing shots for the movie giving another dimension to the trailer and also allowing the audience to understand that the film would be expensive and high tech due to the locational variation.
Also the colors used from the wheel and the lights from the sky scrapers give a modern and flashy setting to conform to our target audience (15). These shots were taken on a I phone 5s and therefore are not going to be as good as some of the other shots that would have been taken on a better quality camera. The sound would also not be used as we are going to use non-dietetic sound to built suspense and tension.
We filmed some establishing panning shots that allows the audience to see the location and get a calm atmosphere. In the video above I managed to pan down from the London eye to the scenery ahead which let the audience see a wide area of the location. I also took a still shot of the London eye that we could use for the institution research. It helped me to understand what shots would work! Also some of the light were reflected on the the sea and created a very modern and scenic view.

Influence for production

Taken 3 is about a women who gets murdered in her ex husbands house and Liam Neeson, the main actor in the Taken movies tries to find the men who killed her. The director of the movie was Olivier Megaton and he uses fast editing to create that tension and fear which we want to give to our audiences. Also the setting in the home allows us to get an idea of what key lighting we can use in the house to create that even though this movie is an action/thriller we wanted to incorporate that thrill you get when watching movies like this. At the beginning of the film the non dietetic sound is quite eerie and mysterious, making the audience feel tense. Although everything that is happening is relaxing and calm. This is the effect we want to have at the beginning of our trailer as we think it would be successful at getting the audience on the edge of their seat.

Soundtrack Reaserch

For our film I decided to research some soundtracks to help me decide which type of soundtrack would be the best for our genre. I was looking for a soundtrack that starts of calm, gradually building up creating tension for the audience, reaching a climax when there appears to be a dead body in the house. Researching soundtracks also inspires me to what type of instruments would be most suitable for our film for example, in our film we knew a piano would be suitable as it is successful as creating an eerie and tense atmosphere which is what our group wish to succeed.

Even though our trailer is going to be a drama, I decided to research music from action trailers as I believe this will make our trailer seem more dramatic. I have found some soundtracks that I would like my trailer to incorporate. This is the soundtrack from the trailer 'Taken'. At the beginning of the track it involves the diegetic sound of a piano which is very similar to our opening trailer. It provides a fairly innocent atmosphere which for our trailer would make the young girl seem very vulnerable, however the music begins to become more upbeat which is effective as it helps lead the story that something bad is about to happen. The slow, calming introduction would be complimented by slow paced shots of the flashback in the girls life, which will help make everything seem neutral, however when it becomes more up beat that's when we will begin to see the troubles of the girls life, with the editing of the shots becoming much faster creating suspense for the audience.

http://incompetech.com/music/royalty-free/music.html

The advantages of last year was that we knew a useful website that contained a variety of non copy right music to help get an insight into what would fit our piece. The first stage of this process is to choose what type of feel we wanted and we chose: Dark, Eerie, Intense, Unnerving, Mysterious. After listening to many results we came across "Controlled Chaos" where the instruments include synths and percussion. This year we are going to use two separate soundtracks and combine them together to create the perfect piece for our trailer. From this soundtrack the bit that is most appealing and suitable for our trailer begins at 1 minute as that is when the music becomes much more unnerving and begins to build up to create suspense. The unnerving quality is important for our group as it is not a horror therefore we aren't looking for a frightening soundtrack to scare the audience, instead we are looking for a mysterious soundtrack to make them feel uncomfortable and uneasy from the tension. However, the negatives of this soundtrack is that it doesn't seem to reach a climax which is what we look for in our trailer however the up paced soundtrack would fit perfectly in our trailer.

The second soundtrack we found of the website was called "Awkward Meeting" and appealed to me due to the instruments including piano and synths. The piano, being essential to our trailer. It begins with a slow rhythm of the piano, creating a calm atmosphere. As the soundtrack progresses we get a low beat added into the rhythm every few seconds which creates more of a dark atmosphere and can connote that everything is not fine. The silence in between each piece is effective where the music becomes quieter until it fades to silence, this will fit well with the flashback where we are fading in and out of black going through the girls life. The soundtrack then becomes louder and a it more paced, this is successful as it would be easier to blend in with "Controlled Chaos" which is a loud, up paced soundtrack overall.

Shot type

Shot Reverse Shot- Shot reverse shot is a film technique where one character is shown looking at another character, and then the other character is shown looking back at the first character. since the actors are shown looking in different direction's the viewer assumes they are looking at each other.The shot-reverse shot is a form of continuity editing. It establishes both temporal and spacial continuity. It is common for a shot-reverse shot dialogue between two characters to be consist of shots taken from over the shoulders of the characters, but it must not violate the 180 degree rule.

Shot reverse shot is used all the time in films, however they could not be used in live interviews as there is only one camera used, if there was two then the cameras would be in shot the whole time. In films the shot would be filmed several times.

180-degree rule- The 180-degree rule of shooting and editing keeps the camera on one side of the action. As a matter of convention, the camera stays on one side of the axis of action throughout a scene; this keeps characters grounded compositionally on a particular side of the screen or frame, and keeps them looking at one another when only one character is seen onscreen at a time. The technique allows for an expansion of the frame into the unseen space offscreen. It is referred to as a rule because the camera, when shooting two actors, must not cross over the axis of action; if it does, it risks giving the impression that the actors' positions in the scene have been reversed.

Match on action (or cutting on action) is an editing technique for continuity editing in which one shot cuts to another shot portraying the action of the subject in the first shot.
This creates the impression of a sense of continuity – the action carrying through creates a “visual bridge” which draws the viewer’s attention away from slight cutting or continuity issues.
This is not a graphic match or match cut, it portrays a continuous sense of the same action rather than matching two separate things.

Institution Reaserch

20th Century Fox is a film corporation which is one of the 6 major American film studios. Some of the most successful films created by 20th Century Fox are: Avatar/ Star Wars/ Speed & The Chronicles of Narnia. The majority of popular and successful films that 20th Century Fox created are Comedy an Family genre films, for example: Alvin and the Chipmunks/ Doctor Do-little/ Night at the Museum and Diary of a Wimpy Kid. As I am producing a action film I have to research weather 20th Century Fox would be a suitable Institution to Produce my film with. Although 20th Century Fox prefer to make Comedy/ Fantasy and Family films because the seem to be the most profitable films. When it comes to Action films, 20th Century Fox prefers to distribute them rather than produce them, so if I was to pick 20th Century Fox as the best intuitions for my film I would get them to distribute my action film worldwide.

Warner Bros is another one of the main film studios based in California and New York. Warner Bros Is a global leader in the creation, production, distribution, licensing and marketing of all forms of creative content and their related businesses, across all current and emerging media and platforms. Some of the most popular films created by Warner Bros Fox are: Harry Potter(Producers & Distributors), Valentine’s Day(Distributers), Sex and the City(Distributers), The Hangover(Producers & Distributers), The Dark Knight(Producers & Distributors) and Slumdog Millionaire(Distributors). Warner Bros Produce and Distribute a variety of films in different genres, from Comedy, Romance, Fantasy, Adventure, Action and Horror. Warner Bros are dedicated to producing a variety of films to suit different type of audience and in my case most of my favorite film have been made my Warner Bros. To help me with my research on what institution would suit best to create my Action film I have to research what horror films Warner Bros have created and weather they were successful or not. 20th Century Fox like to mainly focus on the same genre films that give them more success (Comedy/Fantasy/Family) on the other hand Warner Bros Like to experiment with different genres and attract a wider variety of viewers. The list of well-known film Warner Bros has produced and distributed is much longer than the 20th Century Fox list, which means if I was to choose between the two on which would be more suitable to produce and distribute my film with is Warner Bros as they have more experience with action Genre which means they would make better success out of my film.

  Universal Pictures also called Universal Studios one of the six major movie studios. Universal Pictures creates and distributes theatrical and non-theatrical filmed entertainment. Universal has achieved both popular success and its recent Academy Award winners: Atonement, The Bourne Ultimatum, King Kong, Brokeback Mountain, Ray, A Beautiful Mind, The Pianist, and Lost in Translation. Like 20th Century Fox, Universal Picture prefer to create films focus on Drama, Romance and Adventure, such as the films listed above. The reason most of their films are based around this genre is because those genre films are their most successful and they prefer not to risk creating other genres out of their comfort zone and for than film to them fail. After doing that background research I now need to research what Universal Pictures is like when making action film. I need to know weather they have made many successful action films or is it one of their weaker points. If I was to choose which institution out of the ones I have researched (20th Century Fox / Warner Bros & Universal Pictures) would be more suitable and experience to produce and distribute my action film is still Warner Bros.

Target Audience final

No-one under 15 is allowed to see a 15 film at the cinema or buy a 15 rated video. 15 rated works are not suitable for children under 15 years of age. In a rating 15 film the audience may see any of the following:

•   strong violence
•  frequent strong language (e.g. 'f***').
•   portrayals of sexual activity
•   strong verbal references to sex
•   sexual nudity
•   brief scenes of sexual violence or verbal references to sexual violence
•   discriminatory language or behaviour
•   drug taking 

At 15 sexual activity can be portrayed, but usually without strong detail. Some sex scenes can be quite long at this category. Though nudity may be allowed in a sexual context there will usually be no strong detail. There are no constraints on nudity in a non-sexual or educational context. There can be strong references to sex and sexual behaviour, but especially strong or crude references are unlikely to be acceptable unless justified by context. Sex and sex references are treated the same irrespective of sexuality. 

Our film is going to have some violence in it and maybe some swearing which i9s why we are thinking of making the film a 15. 

Target Audience

18 age rating

Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy / rent an 18 rated video. No 18 rated works are suitable for children.

18 works are for adults and can contain strong issues such as:

•   very strong violence
•   frequent strong language (e.g. 'f***') and / or very strong language (e.g. ‘c***’)
•   strong portrayals of sexual activity
•   scenes of sexual violence
•   strong horror
•   strong blood and gore
•   real sex (in some circumstances)
•   discriminatory language and behaviour 

There is no limit on the number of uses of strong (e.g. 'f***') or even very strong language (e.g. ‘c***’) which can be passed at 18. Uses could be aggressive, directed, frequent or accompanied by strong violence. There may be racist, homophobic or other discriminatory language at 18, and the work could explore themes relating to discrimination.
Although part of our film would conform to these conventions, we do not this the circumstance go to these extremes and therefore would not need to limit off the 15-18 age range.

Target Audience

PG rating

PG stands for Parental Guidance. This means a film is suitable for for most people of different ages, but some scenes may be unsuitable for young children. A PG film should not u[set or make a child feel uncomfortable for a child aged around eight or older

 Some films are given a PG certificate but have not been made with a young audience in mind. A recent example of a film mostly enjoyed by grown ups but passed PG would be Saving Mr. Banks.  A PG film will not contain any theme which is inappropriate for a child. PG works can explore challenging issues such as bullying, bereavement or racism. There may be mild bad language (such as ‘shit’ or ‘son of a bitch’) in a PG film, but the context and delivery are always important. For example, if the language is used aggressively or if there is a great deal of bad language, a work may be passed at a higher category.

Again i do not believe that this kind of rating would suit my film as we are looking to include content that would make the audience feel exited and scared about what will happen to the actors. We are also looking to include stories of families that could be seen as harmful to audiences of a young age who would not like it. 

Target Audience

U rating 

The U symbol stands for Universal. A U film should be suitable for audiences aged four years and over. However, it is impossible to predict what might upset a particular child, especially at this lower end of the category range. They rate films and videos aimed at very young viewers, such as Chuggington or Tinga Tinga Tales, U. However, they give them special BBFCinsight stating they are ‘particularly suitable for pre-school children’. Films or videos with this BBFCinsight should raise no significant issues in terms of discrimination, drugs,, imitable behaviour, language, nudity, sex, threat or violence. Violence will generally be very mild. A U film may include brief fight scenes or moments where characters are placed in danger. However, moments of emotional stress or threat will be quickly resolved and the outcome will be reassuring. There may be brief scary scenes and moments where the characters are placed in danger. As with violence, however, these scenes will be balanced by reassuring elements, such as comic interludes or music. ‘Baddie’ characters may carry or use weapons, but there will be no emphasis on these. Child or ‘hero’ characters are unlikely to use any kind of weapon outside, for example, historical settings. This would denifantely not be appropriete for our film. 

Target Audience

12A and 12

Films classified 12A and video works classified 12 have material that only 12- or younger can go and see and if they are 12 they can watch it with an adult. Adults planning to take a child under 12 to view a 12A film should consider whether the film is suitable for that child. 
As our group are going to do an action film, i do not believe that this age group would be a very good audience as we want it look look slightly more threatening and thrilling than this young audience. Also some of the themes in our film would not be age appropriate so to make it for this audience we would have to make the themes more child friendly

Action film

This is a Skyfall analysis by Carly Colgate, Brandy Miller-Holmes and Me. 

Magazine cover

 This is a very typical girlie teen magazine telling its audience about the latest tends celebs and gossip. The use of the extremely famous Rita Ora as the cover girl, the audience can connect the audience to the magazine and are instantly drawn to the recognizable celeb. The bright pink lipstick also links to the magazine as the writing and all of the ads are in a very electric pink. The pink is usually associated with girls and the cliché chick flick genre and therefore will bring in this audience. I would say the target audience for this film is girls ages 10- 15 due to the content of celebrities which would need a mature audience to understand however the novelty of the magazine.

One of the adverts on the bottom of the cover states- "I'd lick someone’s toe!"- This is extremely humorous and intriguing which would make the audience want to read and find out what is happening the well-known boy band- JLS. There is also an advert that refers to a new free makeover scheme. This would be extremely exiting for this range of girls as there is just entering the world of teen hood. This will therefore made the audience feel exited about reading and the word 'free' allows them to understand how easy iot is to access. 

Rita has a very positive reflection as she is smiling and laughing towards the camera, She has very white teeth, perfect hair, and immaculate makeup. This would make the audience feel envious of the celeb as she is the image of perfection of the young girl audience. Also by having the advert about the makeup, it gives the girls false hope that they could look like Rita and be mature and beautiful. 

The solan 

Initial !dea's

Our initial idea for our film are a thriller, as it allows us to create suspense and danger within our film. we are using aspects from films such as taken where the girl victim. We are going to use flashbacks to add another dimension to the film and also build  a back story to the girl involved. Family is a very large part of our film as it allows us to connect the film tot he audience. also it shows how her life used to be good and then turned bad when he parents go missing.

We are thikning of basing the film in an urban city in order to make it modern and contemporary.

Poster

The large ball of fire directly behind the running man creates an image of panic and danger as he escaping the fire. The orange colours creates a very dangerous and vibrant feel as the audience have full attention towards the centre of the poster. Around the fire is a dark area which creates a mysterious plot and emotion.

The audience have empathy for the male character as he have saner following him on his path. He appears to be wearing some sort of fire suit to protect him. I believe from the airplane in the back ground, the film is set in the war time which automatically brings in an older audience who have a passion for war.

The slogan for this film is "war is a drug" this connotes that war has an addictive quality and that men strive for violence and revenge. This is very interesting as from many peoples points of view war is something to escape and avoid due to the anxiety of murdering human beings.
The title of the film- "HURT LOCKER" has the connotation that a lot of pain and agony is involved in the war, however the locker implies that the men keep there feelings and emotions closed inside a locker and don't let anybody in to there lives. This title could mean something completely different however my view on it is from the persecute with from the soldiers!

Along the top of the film there are several unique selling points such as the nominees from the best actor awards. This will allow the audience To see what exiting qualities the film has to look forward too! If the acotsr it's are well known and good, the audience will have a better idea of the quality of the film and the budget given to the film.

Poster

Mean Girls

From this poster its is evident that the target audience is for young female audience and teens due to the stereotypical group of girls in the back ground. they are all wearing pink which symbolises that they cute be innocent and cute, or bitchy and sassy.
 It could also connote that they pretend to be sweat but are actually bullies. the fact that they are separated from the main character on the cover could show they are against her. they have very confident and sassy stances to show there power and strength. However Lindsey is standing with her back towards them while looking over showing her independence and perhaps dominance. 
As she is wearing a darker pink it shows her unique look and can make the audience have respect for her that she isn't conforming to the stereotype. 

The slogan for this film is 'Watch Your Back' which makes the audience think that something bad is going to happen to Lindsey as her back is not covered. This allows the audience to feel empathy for her as she is on her own. The release date for the film is in bold to make the audience understand how soon it will be out. Also there is a unique selling point for this film that is the very famous actor Lindsey Lohan. She has been in many different girl teen films which will therefore bring in a certain audience who have seen the previous films. 
The whole color theme for the poster is pink and purple- these colors are generally associated with girls and therefore will be a positive for the target audience. the target audience would be around 15-18 year old girls due to the humorous content. 

 

Poster

This poster has a very well known actor/model Cara Delevine which automatically entices the younger audience that are aware of Cara's fame. She is also extremely attractive which may bring in the young male audience to watch the film.
The bright electic blue sky in the back creates a happy atmosphere as it is a nice day. Along the top of the poster is the selling point- "from the author of The fault in our stars" this is something that is going ot bringin viewers as it was the bgreatest film of 2014 in the UK and America for the teen audience.

The title of the film 'Paper Towns' is very unique which gets the audience thinking about the meaning behind the content. The font of title looks childish and scribbly representing the innocent nature of the film. The slogan above the title- "GET LOST GET FOUND" the use of the repetition of 'GET' gives it a rhythm and meaning and gives a hint to what the film is about. As as a viewer, humans read posters from left to right, Cara is seen first and therefore has been given prevalence
 perhaps she gets lost and then found.

Her hair has been blown over the male's characters face which could show he dominance over him or the fact that she doesn't know who he is. He is also an unknown actor who is in the back ground perhaps suggesting he is a 'Nobody'. They both look fairly stern and are looking straight in to the eyes of the viewer which catches the audiences attention and grabs the audience focus.