Mean Girls
From this poster its is evident that the target audience is for young female audience and teens due to the stereotypical group of girls in the back ground. they are all wearing pink which symbolises that they cute be innocent and cute, or bitchy and sassy.
It could also connote that they pretend to be sweat but are actually bullies. the fact that they are separated from the main character on the cover could show they are against her. they have very confident and sassy stances to show there power and strength. However Lindsey is standing with her back towards them while looking over showing her independence and perhaps dominance.
As she is wearing a darker pink it shows her unique look and can make the audience have respect for her that she isn't conforming to the stereotype.
The slogan for this film is 'Watch Your Back' which makes the audience think that something bad is going to happen to Lindsey as her back is not covered. This allows the audience to feel empathy for her as she is on her own. The release date for the film is in bold to make the audience understand how soon it will be out. Also there is a unique selling point for this film that is the very famous actor Lindsey Lohan. She has been in many different girl teen films which will therefore bring in a certain audience who have seen the previous films.
The whole color theme for the poster is pink and purple- these colors are generally associated with girls and therefore will be a positive for the target audience. the target audience would be around 15-18 year old girls due to the humorous content.
It could also connote that they pretend to be sweat but are actually bullies. the fact that they are separated from the main character on the cover could show they are against her. they have very confident and sassy stances to show there power and strength. However Lindsey is standing with her back towards them while looking over showing her independence and perhaps dominance.
As she is wearing a darker pink it shows her unique look and can make the audience have respect for her that she isn't conforming to the stereotype.
The slogan for this film is 'Watch Your Back' which makes the audience think that something bad is going to happen to Lindsey as her back is not covered. This allows the audience to feel empathy for her as she is on her own. The release date for the film is in bold to make the audience understand how soon it will be out. Also there is a unique selling point for this film that is the very famous actor Lindsey Lohan. She has been in many different girl teen films which will therefore bring in a certain audience who have seen the previous films.
The whole color theme for the poster is pink and purple- these colors are generally associated with girls and therefore will be a positive for the target audience. the target audience would be around 15-18 year old girls due to the humorous content.
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