Magazine cover

Entrepreneur 

This magazine is clearly aimed for a specific audience, the line written at the top of the cover says: "10 things you MUST know about business" This first off lets the audience know what the content of the magazine will contain.

This imperative is very demanding and therefore makes the reader feel it has some trusted and important inside.

The word's "MAKE MONEY" is in a bold black font with the attention to stand out. This is used because all business men are looking to make more money and therefore they are trying to target then high achieving audience.

The use of the pale blue colour for the title, gives a calm effect to compliment the black and white colours. The colour scheme is also very calm and relaxed and therefore doesn't make a huge statement on the shelf.

The character on the cover is a middle aged man with crossed arms and a very large smile on his face; he gives the cover a positive and helpful look as he looks friendly and successful.

There is a slight shadow around him showing its more of a casual picture and therefore gives the same atmosphere to the rest of the magazine.

There aren't any adverts or commercials, therefore creating an uncluttered and sophisticated cover. As the target audience is for men, it creates a clean cut image to suit men with taste.