Action Film

Skyfall

This trailer is extreamlym fast paced, exiting and memorable, there are to extremely talented stunts and explosions that create a very realistic feel to the storyline. The structure of the trailer is very important as it helps to build up tension and is full of enigma, especially when Bond gets shot, which leads to the mystery question...is he dead or alive? More so, the way in which the clips in the trailer are in chronological order corresponding to the film means that it is easier at first to follow but then the clips get mixed up which is tension building and helps to get the audience involved and on the edge of their seat! There is also the three act structure within the film trailer but it is unique as it starts and ends with a disequilibrium, this could link into the enigma as it adds more mystery.

Careful editing has also gone into this trailer to help the tension rise and excitment briskly rise up. The short shot durations help to do this as more action and enthusiasm is crammed in. The shots are longer at the beginning of the trailer in contrast to the build up to the end as the longer shots help the audience to initially gather information on the narrative before being swept away and hit in the face with loads of explosive action packed short shots to build up the climax. Fast paced editing also contributes to this as it means there is alot happening on the screen, therefore leading to the audience not wanting to take their eyes off the screen in case they miss something. Lastly alongside the idea's already stated the lighting also adds tension as it helps to set the mood, the darker the lighting the more mysterious you would expect the clip to be and the high key lighting represents happiness which is not that popular within the trailer also giving the audience an insight on the soon to be released action film.

The sound in the Bond trailer is very much tension building as the sound gets louder as the trailer progresses to increase the climax that is being built up. There is alot of non-diegetic sound and the occasional odd loud sounds that would make the audience jump. In contrast there isnt much diegetic sound, just the bangs, crashes and shot gun sounds that you would expect from a action themed movie. The commonly recognised themetune to skyfall (Adele-Skyfall) is performed within the trailer as a remix, this is in sync with the narrative so the audience can relate to the song which may intrigue them further. At one point the tension rises up towards a large gun shot that causes the screen to turn black and the music to stop to allow silence and nothingness. 

The target audience for all James Bond films are very broad as I stated in the Spectre film as female and male audiences enjoy the suspense and interesting storylines.